China Tourism Statistical Bulletin 2013
China’s tourism industry maintained healthy and comparatively fast development in 2013. Domestic tourism enjoyed relatively high growth, inbound tourism slowed down a little bit, and outbound tourism continued to expand rapidly. The number of domestic tourists reached 3.262 billion, bringing in revenue of RMB2,627.612 billion, an increase of 10.3% and 15.7% year on year; the number of inbound tourists was 129 million, down 2.5%, yet revenue from international tourism increased by 3.3% to USD51.664 billion; the number of Chinese outbound tourists was 98.1852 million, up 18.0%. In the year, China registered total tourism revenue of RMB2.95 trillion, up 14.0% year on year.
I. Domestic Tourism
——The number of domestic tourists reached 3.262 billion, up 10.3% year on year, of whom 2.186 billion were urban residents and 1.076 billion were rural residents.
——Revenue from domestic tourism totaled RMB2, 627.612 billion, up 15.7% year on year, of which urban residents spent RMB2, 069.259 billion and rural residents RMB558.353billion.
——Per capita expenses of domestic tourists were RMB805.5, of which urban residents spent RMB946.6 per capita and rural residents RMB518.9.
——A total of 631 million domestic visits were made during the Spring Festival holiday and National Holiday, bringing in revenue of RMB340.36 billion.
II. Inbound Tourism
——The number of inbound tourists was 129.0778 million, a decrease of 2.5% year on year. Among them, there were 26.2903 million foreign visitors, down 3.3%; 76.8846 million visitors from Hong Kong, down 2.3%; 20.7403 million from Macau, down 2.0%; and 5.1625 million from Taiwan, down 3.3%.
——The number of overnight tourists was 55.6859 million, a decrease of 3.5% year on year. Among them, there were 20.8071 million foreign visitors, down 5.2%; 26.0759 million visitors from Hong Kong, down 2.4%; 4.2297 million from Macau, down 2.0%; and 4.5732 million from Taiwan, down 3.7%.
——Revenue from international tourism reached USD51.664 billion, up 3.3% year on year.
III. Sources of Inbound Tourists
1. Foreign countries
China’s inbound tourism market decreased slightly. In 2013, China received 26.2903 million foreign visitors, down 3.3% year on year.
——Asia remained the largest source of inbound tourists to China. Visitors from Asia, despite a 3.4% decrease, accounted for 61.2% of China’s total inbound tourists. South Korea was the largest source of inbound tourists to China.
——Inbound tourists from all continents except Africa decreased. Specifically, the number of tourists from Europe declined 4.4% year on year, those from America 1.8%, and those from Oceania 5.6%, while the number of visitors from Africa increased 5.3%.
——Foreign tourists stayed 7.9 days in China on average, 0.4 day longer than that of the previous year; they spent USD225.96 per person per day, an increase of USD13.21, or 6.2%, over the previous year.
2. Hong Kong, Macau and Taiwan
The number of inbound tourists from Hong Kong, Macau and Taiwan decreased slightly.
——The number of inbound tourists from Hong Kong was 76.8846 million, down 2.3% year on year. Among them, 26.0759 million tourists, or 33.9%, stayed overnight, down 2.4%; and 50.8087 million, or 66.1%, stayed one day, down 2.3%.
——The number of inbound tourists from Macau was 20.7403 million, down 2.0% year on year. Among them, 4.2297 million tourists, or 20.4%, stayed overnight, down 2.0%; and 16.5106 million, or 79.6%, stayed one day, down 2.0%.
——The number of inbound tourists from Taiwan was 5.1625 million, down 3.3% year on year. Among them, 4.5732 million tourists, or 88.6%, stayed overnight, down 3.7%; and 589,300 visitors, or 11.4%, stayed one day, down 0.1%.
IV. Inbound Tourist Arrivals and Revenue by Provincial Region
——21 provinces, autonomous regions and municipalities directly under the central government received more than one million inbound overnight tourists, including Guangdong, Shanghai, Beijing, Zhejiang, Fujian, Jiangsu, Yunnan, Shandong, Guangxi, Anhui, Hubei, Liaoning, Shaanxi, Hunan, Sichuan, Inner Mongolia, Heilongjiang, Henan, Jilin, Jiangxi and Chongqing. Guangdong stayed at top spot with 33.979 million inbound overnight tourists.
——17 provinces, autonomous regions and municipalities directly under the central government received more than one million foreign tourists who stayed overnight, including Guangdong, Shanghai, Beijing, Zhejiang, Yunnan, Shandong, Hubei, Jiangsu, Shaanxi, Liaoning, Anhui, Inner Mongolia, Guangxi, Sichuan, Heilongjiang, Fujian and Jilin. Guangdong held first place with 7.6051 million foreign overnight visitors.
——28 provinces, autonomous regions and municipalities directly under the central government registered revenue from international tourism of more than USD100 million, including Guangdong, Jiangsu, Shanghai, Zhejiang, Beijing, Fujian, Liaoning, Shandong, Tianjin, Yunnan, Shaanxi, Anhui, Guangxi, Hubei, Chongqing, Hunan, Heilongjiang, Sichuan, Inner Mongolia, Shanxi, Henan, Xinjiang, Hebei, Jilin, Jiangxi, Hainan, Guizhou and Tibet. Guangdong stayed at No. 1 with USD16.278 billion. The following table shows the ranking of China’s 31 provinces, autonomous regions and municipalities directly under the central government by revenue from international tourism.
International Tourism Revenue and Inbound Overnight Tourists by Region
V. Inbound Tourist Arrivals and Revenue of Main Cities
——43 Chinese cities received more than 200,000 inbound overnight tourists, including Shenzhen, Guangzhou, Shanghai, Beijing, Zhuhai, Chengdu, Wuhan, Suzhou, Guilin, Huangshan, Xi’an, Chongqing, Xiamen, Hangzhou, Qingdao, Changsha, Kunming, Tianjin, Dalian, Quanzhou, Yanbian, Fuzhou, Zhongshan, Nanjing, Sanya, Ningbo, Shenyang, Wuxi, Changchun, Urumqi, Yantai, Hefei, Wenzhou, Zhengzhou, Weihai, Nanning, Zhangzhou, Jiujiang, Nantong, Taiyuan, Luoyang, Harbin and Jinan.
——32 Chinese cities received more than 200,000 foreign tourists who stayed overnight, including Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Wuhan, Xi’an, Suzhou, Guilin, Huangshan, Chongqing, Hangzhou, Tianjin, Kunming, Dalian, Qingdao, Yanbian, Xiamen, Zhuhai, Nanjing, Sanya, Fuzhou, Urumqi, Ningbo, Changchun, Wuxi, Changsha, Weihai, Yantai, Hefei, Shenyang and Wenzhou.
——45 Chinese cities registered revenue from international tourism of more than USD100 million, including Shanghai, Guangzhou, Beijing, Shenzhen, Tianjin, Hangzhou, Xiamen, Suzhou, Fuzhou, Chongqing, Quanzhou, Wuhan, Guilin, Zhuhai, Dalian, Xi’an, Ningbo, Qingdao, Chengdu, Shenyang, Huangshan, Yantai, Wenzhou, Kunming, Nanjing, Taiyuan, Wuxi, Sanya, Qinhuangdao, Hefei, Changchun, Zhongshan, Weihai, Zhangzhou, Urumqi, Yanbian, Changsha, Luoyang, Zhengzhou, Jinan, Nanning, Datong, Nantong, Hohhot and Jiujiang. Shanghai took top spot with USD5.245 billion.
VI. Outbound Tourism
——The number of outbound tourists reached 98.1852 million, up 18.0% year on year. Among them, 6.2162 million people went abroad on business trips and 91.969 million for private purposes, up 1.5% and 19.4% respectively. The top ten destinations for Chinese tourists were Hong Kong, Macau, South Korea, Thailand, Taiwan, the United States, Japan, Vietnam, Cambodia and Malaysia.
——33.5571 million outbound tourists were organized by travel agencies, an increase of 18.55% year on year, of whom there were 20.8558 million visitors to foreign countries, up 30.4%; 9.8855 million to Hong Kong and Macau, up 3.4%; and 2.8157 million to Taiwan, up 2.0%.
——Rwanda was the newest addition to the tourist destinations of Chinese citizens.
VII. Scale and Performance of Travel Agencies
——By the end of 2013, China had 26,054 travel agencies, an increase of 4.5% year on year.
——By the end of 2013, travel agencies in China had total assets of RMB103.977 billion, up 23.9% over the previous year; registered total revenue of RMB359.914 billion, an increase of 6.7%, and paid business tax and surcharges of RMB1.492 billion, up 1.4%.
——In the year, Chinese travel agencies helped to attract 14.4752 million inbound tourists who stayed a total of 60.6322 million days in China, both down 11.9% year on year; 20.4715 million inbound tourists were received by travel agencies, who stayed 66.6775 million days in China, down 13.5% and 14.2% respectively.
——Chinese travel agencies organized 128.5572 million domestic overnight visits lasting 408.4295 million days in total, down 10.5% and 5.9% year on year; and received 145.195 million domestic overnight visitors for a total of 338.2929 million days, down 10.9% and 11.9% respectively.
VIII. Scale and Performance of Star-rated Hotels
By the end of 2013, China had 13,293 star-rated hotels that were included in the national star-rated hotels statistics and management system, of which 11,687 hotels had submitted their 2013 statements of financial position and passed review of provincial tourism authorities. Financial data of the 11,687 star-rated hotels show that:
——They had 1.5391 million guest rooms and 2.705 million beds in total, with fixed assets of RMB501.77 billion; registered business revenue of RMB229.293 billion; paid business tax of RMB13.057 billion; and had an average occupancy rate of 56.0%.
——Among them, there were 739 five-star hotels, 2,361 four-star hotels, 5,631 three-star hotels, 2,831 two-star hotels, and 125 one-star hotels.
——The 3,328 state-owned star-rated hotels posted business revenue of RMB71.767 billion and paid business tax of RMB4.128 billion.
——The 485 star-rated hotels with foreign investments and investments from Hong Kong, Macau and Taiwan registered business revenue of RMB25.847 billion and paid business tax of RMB1.442 billion.
IX. Tourism Education and Training
——By the end of 2013, China had 959 higher tourism education institutions and general higher education institutions with tourism departments/majors, down 138 over the previous year, and they had 494,400 million students in total, a decrease of 81,800; there were 873 secondary tourism schools with a total of 277,200 students, a decrease of 266 and 220,000 respectively. Together, there were 1,832 institutions that provided higher and secondary tourism education for 771,600 students.
——In 2013, 4.273 million people working in the tourism industry received on-the-job training, a decrease of 195,400, or 4.4%, over the previous year.