China Tourism Statistical Bulletin 2012
China’s tourism industry overall maintained healthy and relatively fast development in 2012. Domestic tourism enjoyed relatively high growth, inbound tourism remained basically stable, and outbound tourism continued to expand rapidly. The number of domestic tourists reached 2.957 billion, bringing in revenue of RMB2,270.622 billion, an increase of 12.0% and 17.6% year on year; the number of inbound tourists was 132 million, down 2.2%, yet revenue from international tourism increased by 3.2% to USD50.028 billion; the number of Chinese outbound tourists rose to 83.1827 million, up 18.4%. In the year, China registered total tourism revenue of RMB2.59 trillion, up 15.2% year on year.
I. Domestic Tourism
——The number of domestic tourists grew 12.0% to 2.957 billion, of whom 1.933 billion were urban residents and 1.024 billion were rural residents.
——Revenue from domestic tourism totaled RMB2,270.622 billion, up 17.6% year on year, of which urban residents spent RMB1,767.803 billion and rural residents RMB502.819 billion.
——Per capita expenses of domestic tourists were RMB767.90, of which urban residents spent RMB914.50 per person and rural residents RMB491.00.
——A total of 601 million domestic visits were made during the Spring Festival holiday and National Holiday, bringing in revenue of RMB311.9 billion.
II. Inbound Tourism
——The number of inbound tourists decreased by 2.2% to 132.4053 million. Among them, there were 27.1916 million foreign visitors, up 0.3% a year on year; 78.713 million visitors from Hong Kong, down 0.8%; 21.1606 million from Macau, down 10.7%; and 5.3402 million from Taiwan, up 1.5%.
——The number of inbound overnight tourists was 57.7249 million, an increase of 0.3% year on year. Among them, there were 21.9487 million foreign visitors, basically equal to that of the previous year; 26.71 million visitors from Hong Kong, down 0.8%; 4.3157 million from Macau, up 0.9%; and 4.7504 million from Taiwan, up 6.9%.
——Revenue from international tourism reached USD50.028 billion, up 3.2% year on year.
III. Sources of Inbound Tourists
1. Foreign countries
In 2012, China’s inbound tourism market grew slightly. The country received 27.1916 million inbound foreign visitors, an increase of 0.3% year on year.
——Asia remained the largest source of inbound tourists to China. The number of visitors from Asia stood at 16.6488 million, accounting for 61.2% of China’s total inbound foreign tourists. South Korea was the largest source of inbound tourists to China.
——The number of inbound tourists from all continents except America increased. Specifically, there were 5.9216 million tourists from Europe, up 0.2% year on year; 3.1795 million from America, down 0.7%; 914,900 visitors from Oceania, up 6.5%; and 524,900 from Africa, up 7.4%.
——Foreign tourists stayed 7.5 days in China on average, 0.2 day longer than that of the previous year; they spent USD212.75 per person per day, an increase of USD3.53, or 1.7%, over the previous year.
2. Hong Kong, Macau and Taiwan
In 2012, the number of inbound tourists from Hong Kong decreased mildly, that from Macau witnessed a great drop, and that from Taiwan increased slightly.
——The number of inbound tourists from Hong Kong was 78.713 million, a decrease of 0.8% year on year. Among them, 26.71 million tourists, or 33.9%, stayed overnight, down 0.8%; and 52.0029 million, or 66.1%, stayed one day, also down 0.8%.
——The number of inbound tourists from Macau was 21.1606 million, down 10.7% year on year. Among them, 4.3157 million tourists, or 20.4%, stayed overnight, up 0.9%; and 16.8449 million, or 79.6%, stayed one day, down 13.2%.
——The number of inbound tourists from Taiwan was 5.3402 million, up 1.5% year on year. Among them, 4.7504 million tourists, or 89.0%, stayed overnight, up 6.9%; and 589,800 visitors, or 11.0%, stayed one day, down 28.0%.
IV. Inbound Tourist Arrivals and Revenue by Provincial Region
——In 2012, China’s provinces, autonomous regions and municipalities directly under the central government received a total of 116.2657 million inbound overnight tourists, an increase of 8.9% year on year. 23 of them received more than one million overnight tourists each, including Guangdong, Zhejiang, Jiangsu, Shanghai, Beijing, Fujian, Liaoning, Shandong, Yunnan, Guangxi, Shaanxi, Anhui, Hubei, Sichuan, Hunan, Chongqing, Heilongjiang, Henan, Shanxi, Inner Mongolia, Jiangxi, Hebei and Jilin. Guangdong stayed at top spot with 34.8943 million inbound overnight tourists.
——In 2012, China’s provinces, autonomous regions and municipalities directly under the central government received a total of 63.9259 million foreign tourists who stayed overnight, up 8.0% year on year. 21 of them received more than one million foreign overnight tourists each, including Guangdong, Jiangsu, Zhejiang, Shanghai, Beijing, Liaoning, Shandong, Yunnan, Shaanxi, Heilongjiang, Hubei, Guangxi, Anhui, Fujian, Chongqing, Inner Mongolia, Sichuan, Shanxi, Henan, Hebei and Jilin. Guangdong remained in first place with 7.7305 million foreign overnight visitors.
—— In 2012, 28 provinces, autonomous regions and municipalities directly under the central government registered revenue from international tourism of more than USD100 million, including Guangdong, Jiangsu, Shanghai, Zhejiang, Beijing, Fujian, Liaoning, Shandong, Tianjin, Yunnan, Shaanxi, Anhui, Guangxi, Hubei, Chongqing, Hunan, Heilongjiang, Sichuan, Inner Mongolia, Shanxi, Henan, Xinjiang, Hebei, Jilin, Jiangxi, Hainan, Guizhou and Tibet. Guangdong stayed at No. 1 with USD15.611 billion. The following table shows the ranking of China’s 31 provincial regions by revenue from international tourism.
V. Inbound Tourist Arrivals and Revenue of Main Cities
——46 Chinese cities, the same as last year’s, received more than 200,000 inbound overnight tourists each, including Shenzhen, Guangzhou, Shanghai, Beijing, Hangzhou, Zhuhai, Suzhou, Chongqing, Xiamen, Guilin, Nanjing, Huangshan, Chengdu, Wuhan, Dalian, Qingdao, Ningbo, Xi’an, Kunming, Wuxi, Quanzhou, Fuzhou, Shenyang, Tianjin, Changsha, Luoyang, Wenzhou, Zhongshan, Yanbian, Yantai, Sanya, Weihai, Nantong, Taiyuan, Zhengzhou, Hefei, Urumqi, Changchun, Chengde, Zhangzhou, Jinan, Nanning, Jiujiang, Qinhuangdao, Datong and Harbin.
——41 Chinese cities, an increase of three over the previous year, received more than 200,000 inbound foreign tourists who stayed overnight. They were: Shanghai, Beijing, Guangzhou, Hangzhou, Suzhou, Shenzhen, Chongqing, Chengdu, Wuhan, Dalian, Guilin, Nanjing, Xi’an, Huangshan, Qingdao, Kunming, Xiamen, Wuxi, Tianjin, Ningbo, Shenyang, Zhuhai, Ningbo, Yanbian, Fuzhou, Luoyang, Wenzhou, Weihai, Yantai, Nantong, Sanya, Urumqi, Taiyuan, Changsha, Changchun, Hefei, Chengde, Qinhuangdao, Zhengzhou, Datong, Nanning and Jinan.
——46 Chinese cities, an increase of two over the previous year, registered revenue from international tourism of more than USD100 million, including Shanghai, Beijing, Guangzhou, Shenzhen, Tianjin, Hangzhou, Suzhou, Xiamen, Nanjing, Fuzhou, Zhuhai, Quanzhou, Wuhan, Qingdao, Xi’an, Guilin, Ningbo, Wuxi, Shenyang, Chengdu, Chongqing, Huangshan, Kunming, Wenzhou, Changsha, Sanya, Weihai, Taiyuan, Hefei, Zhangzhou, Changchun, Zhongshan, Urumqi, Qinhuangdao, Yanbian, Luoyang, Jinan, Zhengzhou, Lianyungang, Chengde, Harbin, Nanning and Datong. Shanghai took top spot with USD5.493 billion.
VI. Outbound Tourism
In 2012, the outbound tourism market continued to grow rapidly, and the number of tourist destinations also increased.
——The number of outbound tourists reached 83.1827 million, up 18.4% year on year. Among them, 6.2166 million people went abroad on business trips, down 0.1%, and 77.0561 million for private purposes, up 20.2%. The top ten destinations by number of Chinese tourists were Hong Kong, Macau, South Korea, Taiwan, Thailand, Japan, Cambodia, the United States, Malaysia and Vietnam.
——28.3057 million outbound tourists were organized by travel agencies, an increase of 40.0% year on year, of whom there were 15.9881 million visitors to foreign countries, up 48.8%; 9.5564 million to Hong Kong and Macau, up 25.7%; and 2.7612 million to Taiwan, up 47.5%.
——New additions to the tourist destinations of Chinese citizens included the Republic of Madagascar, Republic of Colombia, Independent State of Samoa, and Republic of Cameroon.
VII. Scale and Performance of Travel Agencies
——By the end of 2012, China had 24,944 travel agencies, an increase of 5.3% year on year.
——By the end of 2012, travel agencies in China had total assets of RMB83.955 billion, up 18.1% over the previous year; registered total revenue of RMB337.475 billion, an increase of 17.5%, and paid business tax and surcharges of RMB1.471 billion, up 12.6%.
——In the year, travel agencies helped to attract 16.4364 million inbound tourists who stayed a total of 68.827 million days in China, up 13.0% and 11.3% year on year; 23.6661 million inbound tourists were received by travel agencies, and they stayed 77.7186 million days in China, up 3.8% and 8.5% respectively.
——Travel agencies organized 143.6864 million domestic overnight visits lasting 434.23 million days in total, up 4.8% and 21.1% year on year; and received 163.0349 million domestic overnight visitors for a total of 384.0767 million days, down 3.5% and up 14.1% respectively.
VIII. Scale and Performance of Star-rated Hotels
By the end of 2012, China had 12,807 star-rated hotels that were included in the national star-rated hotels statistics and management system, of which 11,367 hotels had submitted their 2012 statements of financial position and passed review of provincial tourism authorities. Financial data of the 11,367 star-rated hotels show that:
——They had 1.4972 million guest rooms and 2.6774 million beds, with fixed assets of RMB476.754 billion; registered business revenue of RMB243.022 billion; paid business tax of RMB15.295 billion; and had an average occupancy rate of 59.5%.
——Among them, there were 640 five-star hotels, 2,186 four-star hotels, 5,379 three-star hotels, 3,020 two-star hotels, and 142 one-star hotels.
——The 3,315 state-owned star-rated hotels posted business revenue of RMB72.023 billion and paid business tax of RMB4.206 billion.
——The 467 star-rated hotels with foreign investments and investments from Hong Kong, Macau and Taiwan registered business revenue of RMB33.125 billion and paid business tax of RMB1.831 billion.
IX. Tourism Education and Training
——By the end of 2012, China had 1,097 higher tourism education institutions and general higher education institutions with tourism departments/majors, down 18 over the previous year, and they had 576,200 million students in total, a decrease of 23,600; there were 1,139 secondary tourism schools with a total of 497,200 students, an increase of 46 and 13,800 respectively. Together, there were 2,236 institutions that provided higher and secondary tourism education for 1.0734 million students.
——In 2012, 4.4684 million people working in the tourism industry received on-the-job training, an increase of 111,900, or 2.6%, over the previous year.