China Tourism Statistical Bulletin 2011
In 2011, China’s tourism industry registered steady and comparatively fast development. Domestic tourism maintained relatively rapid growth, inbound tourism expanded steadily, and outbound tourism continued to grow rapidly. In the year, China received 135 million inbound tourists and revenue from international tourism totaled USD48.464 billion, up 1.2% and 5.8% year on year. The number of domestic tourists reached 2.641 billion, bringing in RMB1,930.539 billion, up 13.2% and 23.6% respectively. The number of Chinese outbound tourists rose to 70.25 million, up 22.4%. The tourism industry posted total revenue of RMB2.25 trillion, up 20.1% year on year.
I. Inbound Tourism
——The number of inbound tourists reached 135.4235 million, up 1.2% year on year. Among them, there were 27.112 million foreign visitors, up 3.8%; 79.3577 million visitors from Hong Kong, basically equal to last year’s number; 23.6908 million from Macau, up 2.2%; and 5.263 million from Taiwan, up 2.4%.
——The number of inbound overnight tourists reached 57.5807 million, up 3.4% year on year. Among them, there were 21.941 million foreign visitors, up 3.1%; 26.9159 million visitors from Hong Kong, up 3.2%; 4.2794 million from Macau, up 8.9%; and 4.4444 million from Taiwan, up 1.8%.
——Revenue from international tourism reached USD48.464 billion, up 5.8% year on year.
II. Domestic Tourism
——The number of domestic tourists reached 2.641 billion, up 13.2% year on year, of whom 1.687 billion were urban residents and 0.954 billion were rural residents.
——Revenue from domestic tourism totaled RMB1,930.539 billion, up 23.6% year on year, of which urban residents spent RMB1,480.861 billion and rural residents RMB449.678 billion.
——Per capita expenses of domestic tourists were RMB731.0, of which urban residents spent RMB877.80 per person and rural residents RMB471.40.
——A total of 455 million domestic visits were made during the Spring Festival holiday and National Holiday, bringing in revenue of RMB227.85 billion.
III. Sources of Inbound Tourists
1. Foreign markets
In 2011, China’s inbound tourism market achieved steady growth, and the number of tourists from all continents to China increased steadily. A total of 27.1121 million foreign tourists travelled to China, posting a 3.8% year-on-year increase.
——Asia remained the largest source of inbound tourists to China. Visitors from Asia accounted for 61.7% of the total inbound foreign tourists, up 2.8% year on year. South Korea was the largest source of inbound tourists to China.
——The intercontinental tourism market maintained steady growth. Specifically, inbound tourists from Europe increased 4.2% over the previous year, those from America 6.9%, Oceania 8.9%, and Africa 5.4%.
——Foreign tourists stayed 7.3 days in China on average, 0.1 day shorter than that of the previous year, down 1.4%; they spent USD209.22 per person per day, an increase of USD11.29, or 5.7%, over the previous year.
The number of inbound tourists from major sources and the growth rates in 2011 are as follows.
2. Hong Kong, Macau and Taiwan
In 2011, Taiwan stood out with the most impressive growth in inbound tourists to the Chinese mainland, while Hong Kong and Macau saw a steady increase.
——The number of inbound tourists from Hong Kong was 79.3577 million, up 0.1% year on year. Among them, 26.9159 million tourists, or 33.9%, stayed overnight, up 3.2%; and 52.4418 million, or 66.1%, stayed one day, down 1.5%.
——The number of inbound tourists from Macau was 23.6908 million, up 2.2% year on year. Among them, 4.2794 million tourists, or 18.1%, stayed overnight, up 8.9%; and 19.4114 million, or 81.9%, stayed one day, up 0.9%.
——The number of inbound tourists from Taiwan was 5.263 million, up 2.4% year on year. Among them, 4.4444 million tourists, or 84.4%, stayed overnight, up 1.8%; and 818,600 visitors, or 15.6%, stayed one day, up 5.5%.
IV. Inbound Tourist Arrivals and Revenue by Provincial Region
——In 2011, China’s provinces, autonomous regions and municipalities directly under the central government received a total of 106.5523 million inbound tourists, a year-on-year increase of 11.2%. 22 of them received more than one million inbound tourists each, including Guangdong, Zhejiang, Jiangsu, Shanghai, Beijing, Fujian, Shandong, Liaoning, Yunnan, Guangxi, Shaanxi, Anhui, Hunan, Hubei, Heilongjiang, Chongqing, Henan, Sichuan, Shanxi, Inner Mongolia, Jiangxi and Hebei. Guangdong stayed at top spot with 33.3163 million inbound tourists.
——In 2011, China’s provinces, autonomous regions and municipalities directly under the central government received a total of 59.2059 million foreign tourists, up 9.4% year on year. 24 of them received more than 500,000 inbound tourists each, including Guangdong, Shanghai, Jiangsu, Zhejiang, Beijing, Liaoning, Shandong, Yunnan, Heilongjiang, Shaanxi, Guangxi, Hubei, Anhui, Inner Mongolia, Fujian, Chongqing, Hunan, Sichuan, Henan, Hebei, Shanxi, Jilin, Tianjin and Hainan. Guangdong held first place with 7.4934 million inbound foreign tourists.
——28 provinces, autonomous regions and municipalities directly under the central government registered revenue from international tourism of more than USD100 million, including Guangdong, Shanghai, Jiangsu, Zhejiang, Beijing, Liaoning, Shandong, Yunnan, Heilongjiang, Shaanxi, Guangxi, Hubei, Anhui, Inner Mongolia, Fujian, Chongqing, Hunan, Sichuan, Henan, Hebei, Shanxi, Jilin, Tianjin, Hainan, Xinjiang, Jiangxi, Guizhou and Tibet. Guangdong remained in first place with USD13.906 billion. The following table shows the ranking of China’s 31 provincial regions by revenue from international tourism.
V. Inbound Tourist Arrivals and Revenue of Main Cities
——46 Chinese cities, one more than last year’s, received more than 200,000 inbound tourists each, including Shenzhen, Guangzhou, Shanghai, Beijing, Zhuhai, Hangzhou, Suzhou, Chongqing, Xiamen, Guilin, Nanjing, Huangshan, Chengdu, Dalian, Wuhan, Qingdao, Ningbo, Kunming, Xi’an, Wuxi, Quanzhou, Changsha, Fuzhou, Tianjin, Shenyang, Zhongshan, Yantai, Luoyang, Sanya, Wenzhou, Yanbian, Weihai, Nantong, Zhengzhou, Taiyuan, Hefei, Chengde, Changchun, Zhangzhou, Jinan, Harbin, Jiujiang, Qinhuangdao, Urumqi, Nanning and Datong .
——38 Chinese cities, an increase of two over the previous year, received more than 200,000 inbound foreign tourists each. They were: Shanghai, Beijing, Guangzhou, Hangzhou, Shenzhen, Tianjin, Suzhou, Dalian, Chongqing, Guilin, Nanjing, Qingdao, Xi’an, Wuhan, Kunming, Huangshan, Zhuhai, Wuxi, Chengdu, Ningbo, Xiamen, Changsha, Shenyang, Yantai, Fuzhou, Luoyang, Yanbian, Weihai, Sanya, Nantong, Wenzhou, Taiyuan, Qinhuangdao, Chengde, Changchun, Harbin, Hefei and Zhengzhou.
——The number of cities with revenue from international tourism of more than USD100 million increased one to 44. They were Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, Tianjin, Suzhou, Zhuhai, Xiamen, Nanjing, Fuzhou, Dalian, Chongqing, Quanzhou, Qingdao, Ningbo, Xi’an, Guilin, Wuxi, Wuhan, Changsha, Shenyang, Yantai, Nantong, Huangshan, Zhongshan, Chengdu, Sanya, Kunming, Wenzhou, Weihai, Taiyuan, Zhangzhou, Harbin, Zhengzhou, Luoyang, Changchun, Hefei, Qinhuangdao, Yanbian, Jinan, Urumqi, Chengde and Lianyungang. Shanghai took top spot with USD5.751 billion.
VI. Scale and Performance of Star-rated Hotels
By the end of 2011, China had 13,513 star-rated hotels that were included in the national star-rated hotels statistics and management system, of which 11,676 hotels had submitted their 2011 statements of financial position and passed review of provincial tourism authorities. Financial data of the 11,676 star-rated hotels show that:
——They had 1.4749 million guest rooms and 2.5863 million beds, with fixed assets of RMB458.713 billion; registered business revenue of RMB231.482 billion; paid business tax of RMB14.784 billion; and had an average occupancy rate of 61.1%.
——Among them, there were 615 five-star hotels, 2,148 four-star hotels, 5,473 three-star hotels, 3,276 two-star hotels, and 164 one-star hotels.
——The 3,646 state-owned star-rated hotels posted business revenue of RMB71.309 billion and paid business tax of RMB3.916 billion.
——The 492 star-rated hotels with foreign investments and investments from Hong Kong, Macau and Taiwan registered business revenue of RMB33.746 billion and paid business tax of RMB2.083 billion.
——The types and business performance of star-rated hotels in 2011 are as follows.
VII. Scale and Performance of Travel Agencies
——By the end of 2011, China had 23,690 travel agencies, an increase of 4.0% year on year.
——By the end of 2011, travel agencies in China had total assets of RMB71.117 billion, up 6.8% over the previous year; registered total revenue of RMB287.177 billion, an increase of 8.4%, and paid business tax and surcharges of RMB1.306 billion, up 2.3%.
——In the year, travel agencies helped to attract 14.5496 million inbound tourists who stayed a total of 61.8181 million days in China, up 7.6% and 34.0% year on year; 22.8081 million inbound tourists were received by travel agencies, down 5.3%, and they stayed 71.6544 million days in China, up 27.7% .
——Travel agencies organized 137.1075 million domestic overnight visits lasting 358.5401 million days in total, up 14.7% and 9.2% year on year; and they received 169.005 million domestic overnight visitors for a total of 336.7413 million days, up 19.5% and 16.8% respectively.
VIII. Outbound Tourism
In 2011, the outbound tourism market continued to grow rapidly, and the number of tourist destinations also increased.
——The number of outbound tourists reached 70.25 million, up 22.4% year on year. Among them, 6.1321 million people went abroad on business trips and 64.1179 million for private purposes, up 4.3% and 24.5% respectively. The top ten destinations by number of Chinese tourists were Hong Kong, Macau, South Korea, Taiwan, Malaysia, Japan, Thailand, the United States, Cambodia and Vietnam.
——20.2192 million outbound tourists were organized by travel agencies, an increase of 21.5% year on year, of which there were 12.6165 million to foreign countries, up 44.0%, and 7.6027 million to Hong Kong and Macau, down 3.5%.
——The Islamic Republic of Iran was the newest addition to the tourist destinations of Chinese citizens.
——In 2011, 28.3207 million mainland tourists travelled to Hong Kong, up 22.6% year on year; 19.7653 million to Macau, up 22.7%; 1.6279 million to Japan, down 17.3%; 2.3678 million to South Korea, up 20.3%; 1.845 million to Taiwan, up 11.0%; 1.1415 million to Vietnam, down 5.7%; 1.3604 million to the United States, up 26.3%; 1.7378 million to Malaysia, up 68.1%; 1.5226 million to Thailand, up 50.1%; 1.0042 million to Singapore, up 21.6%; 809,600 mainland visitors to Russia, up 13.9%; 652,300 to Australia, up 19.6%; 578,600 to Indonesia, up 23.4%; 1.125 million to Cambodia , up 231.0%; 376,200 to the United Kindom, up 20.4%; 369,800 to Canada, up 20.9%; 334,000 to Germany, up 16.4%; 321,200 to France, up 17.5%; 381,200 to Italy, up 40.2%; 318,700 to Myanmar, up 21.4%; 325,500 to Mongolia, up 43.7%; 271,100 to the Philippines, up 26.0%; 172,800 to Laos 17.28, down 11.5%; 203,400 to the UAE, up 22.6%; 158,500 to Kazakhstan, up 17.1%; 193,900 to North Korea, up 47.9%; and 177,600 to the Maldives, up 73.3%.
IX. Tourism Education and Training
——By the end of 2011, China had 1,115 higher tourism education institutions and general higher education institutions with tourism departments/majors, an increase of 148 over the previous year, and they had 599,800 students in total, an increase of 3,700; there were 1,093 secondary tourism schools, an increase of 92 over the previous year, and they had 483,400 students, a decrease of 92,000. Together, there were 2,208 institutions that provided higher and secondary tourism education for 1.0833 million students.
——In 2011, 4.3565 million people working in the tourism industry received on-the-job training, an increase of 90,000, or 2.1%, over the previous year.