China Tourism Statistical Bulletin 2010
In 2011, China’s tourism industry saw significant recovery and achieved rapid development. Domestic tourism maintained relatively fast growth, inbound tourism rebounded, and outbound tourism continued to accelerate. In the year, China received 134 million inbound tourists and revenue from international tourism amounted to USD45.814 billion, up 5.8% and 15.5% year on year. The number of domestic tourists reached 2.103 billion and revenue from domestic tourism RMB1,257.977 billion, an increase of 10.6% and 23.5% respectively. The number of Chinese outbound tourists rose to 57.3865 million, up 20.4%. The tourism industry posted total revenue of RMB1.57 trillion, up 21.7% year on year.
I. Inbound Tourism
——The number of inbound tourists reached 133.7622 million, up 5.8% year on year. Among them, there were 26.1269 million foreign visitors, up 19.1%; 79.3219 million visitors from Hong Kong, up 2.6%; 23.1729 million from Macau, up 2.0%; and 5.1406 million from Taiwan, up 14.6%.
——The number of inbound overnight tourists reached 55.6645 million, up 9.4% year on year. Among them, there were 21.2764 million foreign visitors, up 20.2%; 26.0945 million visitors from Hong Kong, up 2.3%; 3.9289 million from Macau, up 2.1%; and 4.3647 million from Taiwan, up 13.9%.
——Revenue from international tourism reached USD45.814 billion, up 15.5% year on year.
II. Domestic Tourism
——The number of domestic tourists reached 2.103 billion, up 10.6% year on year, of whom 1.065 billion were urban residents and 1.038 billion were rural residents.
——Revenue from domestic tourism amounted to RMB1,257.977 billion, up 23.5% year on year, of which urban residents spent RMB940.381 billion and rural residents RMB317.596 billion.
——Per capita expenses of domestic tourists were RMB598.2, up 11.7% year on year, of which urban residents spent RMB883.0 per person and rural residents RMB306.0.
——A total of 379 million domestic visits were made during the Spring Festival holiday and National Holiday, bringing in revenue of RMB181.2 billion.
III. Sources of Inbound Tourists
1. Foreign markets
In 2010, China’s inbound tourism market achieved rapid development, and the number of tourists from various continents to China maintained double-digit growth. A total of 26.1269 million foreign tourists travelled to China, up 19.1% year on year.
——Asia remained the largest source of inbound tourists to China. Visitors from Asia accounted for 62.0% of the total inbound foreign tourists, up 17.5% year on year. South Korea was the largest source of inbound tourists to China.
——The intercontinental tourism market also maintained the momentum of rapid growth. Specifically, inbound tourists from Europe surged 23.9% over the previous year, those from America 20.2%, Oceania 17.4%, and Africa 15.6%.
——Foreign tourists stayed 7.4 days in China on average, 0.2 day shorter than that of the previous year, down 2.6%; they spent USD197.93 per person per day, an increase of USD5, or 2.6%, over the previous year.
The number of inbound tourists from major sources and the growth rates in 2010 are as follows.
2. Hong Kong, Macau and Taiwan
In 2010, Taiwan stood out with the most impressive growth in inbound tourists to the Chinese mainland, while Hong Kong and Macau saw a steady increase.
——The number of inbound tourists from Hong Kong was 79.3219 million, up 2.6% year on year. Among them, 26.0945 million tourists, or 32.9%, stayed overnight, up 2.3%; and 53.2274 million, or 67.1%, stayed one day, up 2.7%.
——The number of inbound tourists from Macau was 23.1729 million, up 2.0% year on year. Among them, 3.9289 million tourists, or 17.0%, stayed overnight, up 2.1%; and 19.244 million, or 83.0%, stayed one day, up 2.0%.
——The number of inbound tourists from Taiwan was 5.1406 million, up 14.6% year on year. Among them, 4.3647 million tourists, or 84.9%, stayed overnight, up 13.9%; and 775,900 visitors, or 15.1%, stayed one day, up 19.1%.
IV. Inbound Tourist Arrivals and Revenue by Provincial Region
——In 2010, China’s provinces, autonomous regions and municipalities directly under the central government received a total of 96.5898 million inbound tourists, a year-on-year increase of 20.2%. 22 of them received more than one million inbound tourists each, including Guangdong, Shanghai, Zhejiang, Jiangsu, Beijing, Fujian, Shandong, Liaoning, Yunnan, Guangxi, Shaanxi, Anhui, Hunan, Hubei, Heilongjiang, Tianjin, Henan, Inner Mongolia, Chongqing, Shanxi, Jiangxi and Sichuan. Guangdong stayed at top spot with 31.4093 million inbound tourists.
——In 2010, China’s provinces, autonomous regions and municipalities directly under the central government received a total of 54.1112 million inbound foreign tourists, up 22.4% year on year. 23 of them received more than 500,000 foreign tourists, including Guangdong, Shanghai, Jiangsu, Zhejiang, Beijing, Liaoning, Shandong, Yunnan, Heilongjiang, Shaanxi, Tianjin, Guangxi, Inner Mongolia, Hubei, Anhui, Fujian, Chongqing, Hunan, Henan, Hebei, Shanxi, Sichuan and Jilin. Guangdong held first place with 7.3328 million inbound foreign tourists.
——28 provinces, autonomous regions and municipalities directly under the central government posted revenue from international tourism of more than USD100 million, including Guangdong, Shanghai, Beijing, Jiangsu, Zhejiang, Fujian, Liaoning, Shandong, Tianjin, Yunnan, Shaanxi, Hunan, Guangxi, Heilongjiang, Hubei, Anhui, Chongqing, Inner Mongolia, Henan, Shanxi, Sichuan, Hebei, Jiangxi, Hainan, Jilin, Xinjiang, Guizhou and Tibet. Guangdong remained in first place with USD12.383 billion. The following table shows the ranking of China’s 31 provinces, autonomous regions and municipalities directly under the central government by revenue from international tourism.
V. Inbound Tourist Arrivals and Revenue of Main Cities
——45 Chinese cities, an increase of three over the previous year, received more than 200,000 inbound tourists each, including Shenzhen, Guangzhou, Shanghai, Beijing, Zhuhai, Hangzhou, Suzhou, Tianjin, Xiamen, Guilin, Chongqing, Nanjing, Dalian, Qingdao, Huangshan, Ningbo, Wuhan, Kunming, Xi’an, Wuxi, Quanzhou, Chengdu, Changsha, Fuzhou, Shenyang, Zhongshan, Yantai, Luoyang, Sanya, Wenzhou, Yanbian, Weihai, Nantong, Zhengzhou, Urumqi, Taiyuan, Harbin, Chengde, Jiujiang, Changchun, Zhangzhou, Hefei, Qinhuangdao, Jinan and Datong.
——36 Chinese cities, an increase of four over the previous year, received more than 200,000 inbound foreign tourists each. They were: Shanghai, Beijing, Guangzhou, Hangzhou, Shenzhen, Tianjin, Suzhou, Dalian, Chongqing, Guilin, Nanjing, Qingdao, Xi’an, Wuhan, Kunming, Huangshan, Zhuhai, Wuxi, Chengdu, Ningbo, Xiamen, Changsha, Shenyang, Yantai, Fuzhou, Luoyang, Yanbian, Weihai, Sanya, Nantong, Wenzhou, Urumqi, Qinhuangdao, Chengde, Changchun, and Harbin.
——The number of cities with revenue from international tourism of more than USD100 million increased four to 43. They were Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, Tianjin, Suzhou, Zhuhai, Xiamen, Nanjing, Fuzhou, Dalian, Chongqing, Quanzhou, Qingdao, Ningbo, Xi’an, Guilin, Wuxi, Wuhan, Changsha, Shenyang, Yantai, Nantong, Huangshan, Zhongshan, Chengdu, Sanya, Kunming, Wenzhou, Weihai, Taiyuan, Zhangzhou, Harbin, Zhengzhou, Luoyang, Changchun, Hefei, Qinhuangdao, Yanbian, Jinan, Urumqi and Lianyungang. Shanghai topped the list with USD6.341 billion.
VI. Scale and Performance of Star-rated Hotels
By the end of 2010, China had 13,991 star-rated hotels that were included in the national star-rated hotels statistics and management system, of which 11,779 hotels had submitted their 2010 statements of financial position and passed review of provincial tourism authorities. Financial data of the 11,779 star-rated hotels show that:
——They had 1.4764 million guest rooms and 2.5664 million beds, with fixed assets of RMB454.677 billion; registered business revenue of RMB212.266 billion; paid business tax of RMB11.136 billion; and had an average occupancy rate of 60.28%.
——Among them, there were 545 five-star hotels, 2,002 four-star hotels, 5,384 three-star hotels, 3,636 two-star hotels, and 212 one-star hotels.
——The 4,179 state-owned star-rated hotels posted business revenue of RMB76.015 billion and paid business tax of RMB3.822 billion.
——The 537 star-rated hotels with foreign investments and investments from Hong Kong, Macau and Taiwan registered business revenue of RMB33.442 billion and paid business tax of RMB1.691 billion.
——The types and business performance of star-rated hotels in 2010 are as follows.
VII. Scale and Performance of Travel Agencies
——By the end of 2010, China had 22,784 travel agencies, an increase of 5.2% year on year.
——By the end of 2010, travel agencies in China had total assets of RMB66.614 billion, up 13.7% over the previous year; registered total revenue of RMB264.901 billion, an increase of 46.6%, and paid business tax and surcharges of RMB1.277 billion, up 0.6%.
——In the year, travel agencies helped to attract 13.5204 million inbound tourists who stayed a total of 46.1457 million days in China, up 7.2% and down 17.8% year on year; 24.0806 million inbound tourists were received by travel agencies, up 28.5%, and they stayed 56.101 million days in China, down 11.0% .
——Travel agencies organized 119.5331 million domestic overnight visits lasting 328.3173 million days in total, up 18.1% and 9.4% year on year; and they received 141.4752 million domestic overnight visitors for a total of 288.3321 million days, up 3.3% and 9.5% respectively.
VIII. Outbound Tourism
In 2010, the outbound tourism market continued to grow rapidly, and the number of tourist destinations also increased.
——The number of outbound tourists reached 57.3865 million, up 20.4% year on year. Among them, 5.8785 million people went abroad on business trips and 51.509 million for private purposes, up 7.9% and 22.0% respectively. The top ten destinations by number of Chinese tourists were Hong Kong, Macau, Japan, South Korea, Taiwan, Vietnam, the United States, Malaysia, Thailand and Singapore.
——16.6388 million outbound tourists were organized by travel agencies, an increase of 34.8% year on year, of which there were 8.761 million to foreign countries, up 27.8%, and 7.8778 million to Hong Kong and Macau, up 51.6%.
——New additions to the tourist destinations of Chinese citizens included North Korea, Micronesia, Uzbekistan, Lebanon, Canada, the Republic of Serbia and the Islamic Republic of Iran.
——In 2010, 23.099 million mainland tourists travelled to Hong Kong, up 23.7% year on year; 16.1124 million to Macau, up 6.5%; 1.9689 million to Japan, up 26.8%; 1.9686 million to South Korea, up 33.5%; 1.6619 million to Taiwan, up 68.6%; 1.211 million to Vietnam, down 9.9%; 1.0776 million to the United States, up 30.7%; 1.0337 million to Malaysia, up 69.7%; 1.0146 million to Thailand, up 63.1%; 825,700 to Singapore, up 24.2%; 710,900 to Russia, up 3.9%; 545,300 to Australia, up 20.6%; 468,800 to Indonesia, up 42.6%; 367,200 to Cambodia , up 65.2%; 312,300 to the United Kindom, up 21.6%; 306,000 to Canada, up 25%; 286,900 to Germany, up 21.7%; 273,300 to France, up 19.8%; 271,800 to Italy, up 23.5%; 262,700 to Myanmar, down 24.2%; 226,500 to Mongolia, up 52.3%; 215,200 to the Philippines, up 26.8%; 195,200 to Laos, up 2.9%; 165,900 to the UAE, up 28.8%; 135,300 to Kazakhstan, down 21.7%; 131,100 to North Korea, up 36.4%; and 102,500 to the Maldives, an increase of 128.0%.
IX. Tourism Education and Training
——By the end of 2010, China had 967 higher tourism education institutions and general higher education institutions with tourism departments/majors, an increase of 115 over the previous year, and they had 596,100 students in total, an increase of 97,700; there were 1,001 secondary tourism schools with a total of 490,300 students, an increase of 120 and 36,200 respectively. Together, there were 1,968 institutions that provided higher and secondary tourism education for 1.0864 million students.
——In 2010, 4.2665 million people working in the tourism industry received on-the-job training, an increase of 295,400, or 7.4%, over the previous year.