China Tourism Statistical Bulletin 2009
China’s tourism industry, especially the inbound tourism market, underwent severe tests and challenges in 2009. However, the tourism industry successfully turned challenges into opportunities, and registered steady and relatively fast growth. In the year, China received 126 million inbound tourists and revenue from international tourism totaled USD39.675 billion, down 2.7% and 2.9% year on year. The number of domestic tourists hit 1.902 billion, bringing in RMB1,018.369 billion, up 11.1% and 16.4% respectively. The number of Chinese outbound tourists reached 47.6563 million, up 4.0%. The tourism industry posted total revenue of RMB1.29 trillion, up 11.3% year on year.
I. Inbound Tourism
——The number of inbound tourists decreased by 2.7% to 126.4759 million. Among them, there were 21.9375 million foreign visitors, down 9.8%; 77.336 million visitors from Hong Kong, down 1.3%; 22.7184 million from Macau, down 1.1%; and 4.484 million from Taiwan, up 2.2%.
——The number of inbound overnight tourists was 50.8752 million, a 4.1% year-on-year decrease. Among them, there were 17.6969 million foreign visitors, down 10.2%; 25.4979 million visitors from Hong Kong, down 0.7%; 3.848 million from Macau, down 0.8%; and 3.8324 million from Taiwan, up 0.9%.
——Revenue from international tourism reached USD39.675 billion, down 2.9% year on year.
II. Domestic Tourism
——The number of domestic tourists reached 1.902 billion, up 11.1% year on year, of whom 903 million were urban residents and 999 million were rural residents.
——Revenue from domestic tourism rose 16.4% to RMB1,018.369 billion, of which urban residents spent RMB723.379 billion and rural residents RMB294.99 billion.
——Per capita expenses of domestic tourists were RMB535.4, up 4.8% year on year, of which urban residents spent RMB801.1 per person and rural residents RMB295.3.
——A total of 337 million domestic visits were made during the Spring Festival holiday and National Holiday, bringing in revenue of RMB151.6 billion.
III. Sources of Inbound Tourists
1. Foreign markets
Due to various factors, the number of inbound foreign tourists to China dropped to 21.9375 million in 2009, down 9.8% year on year.
——Asia was the largest source of inbound tourists to China. Visitors from Asia, despite a 5.4% decrease, made up 62.8% of the total inbound tourists, up 2.9 percentage points over the previous year. Japan became the largest source of inbound tourists to China.
——Situations varied in different continents. The number of tourists from America was basically the same as last year’s, tourists from Africa increased 6.0%, and those from Europe and Oceania declined 24.9% and 2.4% respectively.
——Foreign tourists stayed 7.6 days in China on average, 0.6 day longer than that of the previous year, up 8.6%; they spent USD192.93 per person per day, a decrease of USD7.5, or 3.7%, over the previous year.
The number of inbound tourists from 16 major sources and the growth rates in 2009 are as follows.
2. Hong Kong, Macau and Taiwan
In 2009, Taiwan saw a year-on-year increase in inbound tourists to the Chinese mainland, while Hong Kong and Macau saw a slight decrease.
——The number of inbound tourists from Hong Kong declined 1.3% to 77.336 million. Among them, 25.4979 million tourists, or 33.0%, stayed overnight, down 0.7%; and 51.8381 million, or 67.0%, stayed one day, down 1.6%.
——The number of inbound tourists from Macau decreased 1.1% to 22.7184 million. Among them, 3.848 million tourists, or 16.9%, stayed overnight, down 0.8%; and 18.8704 million, or 83.1%, stayed one day, down 1.1%.
——The number of inbound tourists from Taiwan was 4.484 million, up 2.2% year on year. Among them, 3.8324 million tourists, or 85.5%, stayed overnight, up 0.9%; and 651,600 visitors, or 14.5%, stayed one day, up 10.8%.
IV. Inbound Tourist Arrivals and Revenue by Provincial Region
——In 2009, China’s provinces, autonomous regions and municipalities directly under the central government received a total of 80.3919 million inbound tourists, a year-on-year increase of 7.2%. 25 of them received more than one million inbound tourists each, including Guangdong, Zhejiang, Jiangsu, Shanghai, Beijing, Fujian, Shandong, Liaoning, Yunnan, Guangxi, Anhui, Shaanxi, Heilongjiang, Tianjin, Hubei, Hunan, Inner Mongolia, Henan, Shanxi, Chongqing, Jiangxi, Sichuan, Hebei, Jilin and Hainan. Guangdong stayed at top spot with 27.478 million inbound tourists.
——In 2009, China’s provinces, autonomous regions and municipalities directly under the central government received a total of 44.1988 million inbound foreign tourists, up 3.0% year on year. 23 of them received more than 500,000 foreign tourists, including Guangdong, Shanghai, Jiangsu, Zhejiang, Beijing, Liaoning, Shandong, Yunnan, Heilongjiang, Tianjin, Inner Mongolia, Guangxi, Shaanxi, Hubei, Fujian, Anhui, Chongqing, Henan, Hebei, Shanxi, Hunan, Sichuan and Jilin. Guangdong topped the list with 6.1794 million inbound foreign tourists.
——27 provinces, autonomous regions and municipalities directly under the central government posted revenue from international tourism of more than USD100 million, including Guangdong, Shanghai, Beijing, Jiangsu, Zhejiang, Fujian, Liaoning, Shandong, Tianjin, Yunnan, Shaanxi, Hunan, Guangxi, Heilongjiang, Anhui, Inner Mongolia, Chongqing, Hubei, Henan, Shanxi, Hebei, Jiangxi, Sichuan, Hainan, Jilin, Xinjiang and Guizhou. Guangdong remained in first place with USD10.028 billion. The following table shows the ranking of China’s 31 provinces, autonomous regions and municipalities directly under the central government by revenue from international tourism.
V. Inbound Tourist Arrivals and Revenue of Main Cities
——42 Chinese cities, an increase of five over the previous year, received more than 200,000 inbound tourists each, including Shenzhen, Guangzhou, Shanghai, Beijing, Zhuhai, Hangzhou, Suzhou, Tianjin, Guilin, Nanjing, Dalian, Chongqing, Qingdao, Xiamen, Huangshan, Ningbo, Kunming, Xi’an, Wuhan, Wuxi, Fuzhou, Quanzhou, Chengdu, Changsha, Shenyang, Zhongshan, Yantai, Luoyang, Wenzhou, Weihai, Zhengzhou, Sanya, Yanbian, Nantong, Harbin, Taiyuan, Qinhuangdao, Jiujiang, Zhangzhou, Changchun, Chengde and Hefei.
——32 Chinese cities received more than 200,000 inbound foreign tourists each, including Shanghai, Beijing, Guangzhou, Hangzhou, Shenzhen, Tianjin, Suzhou, Dalian, Chongqing, Qingdao, Guilin, Nanjing, Xi’an, Kunming, Wuhan, Huangshan, Zhuhai, Ningbo, Chengdu, Xiamen, Shenyang, Wuxi, Changsha, Fuzhou, Yantai, Changsha, Luoyang, Weihai, Yanbian, Nantong, Wenzhou, Sanya and Qinhuangdao.
——The number of cities with revenue from international tourism of more than USD100 million increased two to 39. They were: Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, Tianjin, Zhuhai, Suzhou, Xiamen, Nanjing, Fuzhou, Dalian, Quanzhou, Qingdao, Chongqing, Ningbo, Guilin, Xi’an, Shenyang, Changsha, Wuxi, Wuhan, Yantai, Nantong, Huangshan, Chengdu, Kunming, Zhongshan, Sanya, Wenzhou, Harbin, Weihai, Zhengzhou, Taiyuan, Luoyang, Zhangzhou, Qinhuangdao, Changchun and Hefei. Shanghai took top spot with USD4.744 billion.
VI. Scale and Performance of Star-rated Hotels
In 2009, the overall scale of star-rated hotels in China continued to grow steadily.
——By the end of 2009, there were 14,237 star-rated hotels across China, a year-on-year increase of 138, or 1.0%; they had a total of 1.6735 million guest rooms, an increase of 82,100, or 5.2%, over the previous year; and had 3.0647 million beds, an increase of 129,900, or 4.4%.
——By the end of 2009, star-rated hotels had fixed assets of RMB444.298 billion, a year-on-year increase of RMB8.973 billion, or 2.1%.
——In 2009, c had an average occupancy rate of 57.88%, down 0.42 percentage point compared to the end of the previous year.
——They registered total business revenue of RMB181.818 billion, an increase of RMB5.617 billion, or 3.2%, year on year; and paid business tax of RMB12.216 billion, an increase of RMB312 million, or 3.2%.
——The 5,318 state-owned star-rated hotels posted business revenue of RMB6.4935 billion and paid business tax of RMB4.005 billion.
——The 574 star-rated hotels with foreign investments and investments from Hong Kong, Macau and Taiwan registered business revenue of RMB23.683 billion and paid business tax of RMB1.55 billion.
——Among the 14,237 star-rated hotels, there were 506 five-star hotels, an increase of 74 year on year; 1,984 four-star hotels, an increase of 163; 5,917 three-star hotels, an increase of 205; 5,375 two-star hotels, a decrease of 241; and 164 one-star hotels, a decrease of 63.
——The scale and business performance of star-rated hotels in 2009 are as follows.
VII. Scale and Performance of Travel Agencies
——By the end of 2009, China had 20,399 travel agencies, an increase of 289 year on year.
——By the end of 2009, travel agencies in China had total assets of RMB58.596 billion, up 12.3% over the previous year; registered total revenue of RMB180.653 billion, an increase of 8.6%, and paid business tax and surcharges of RMB1.269 billion, up 12.4%.
——In the year, travel agencies helped to attract 12.6143 million inbound tourists who stayed a total of 56.1589 million days in China, down 4.8% and 3.3% year on year; and received 18.7338 million inbound tourists who stayed 63.0459 million days in China, down 7.9% and 1.6% respectively.
——Travel agencies organized 101.2347 million domestic overnight visits lasting 300.1897 million days in total, up 18.1% and 18.5% year on year; and they received 136.9605 million domestic overnight visitors for a total of 263.3934 million days, up 31.1% and 14.7% respectively.
VIII. Outbound Tourism
In 2009, the outbound tourism market continued to grow rapidly, and the number of tourist destinations also increased.
——The number of outbound tourists reached 47.6563 million, up 4.0% year on year. Among them, 5.4466 million people went abroad on business trips, down 4.7%, and 42.2097 million for private purposes, up 5.2%. The top ten destinations by number of Chinese tourists were Hong Kong, Macau, Japan, South Korea, Vietnam, Taiwan, the United States, Russia, Singapore and Thailand.
——12.3468 million outbound tourists were organized by travel agencies, an increase of 13.2% year on year, of which there were 6.8529 million to foreign countries, up 13.5%, and 5.1958 million to Hong Kong and Macau, up 6.6%. The number of tourists to bordering countries dropped 30.5% to 298,200.
——New additions to the tourist destinations of Chinese citizens included the Republic of Cape Verde, Guyana, the Republic of Montenegro, the Republic of Ghana, Ecuador, Dominica, the United Arab Emirates, Papua New Guinea and the Republic of Mali.
——In 2009, 18.6659 million mainland tourists travelled to Hong Kong, up 6.3% year on year; 15.1276 million to Macau, down 2.5%; 1.5525 million to Japan, down 0.3%; 1.4742 million to South Korea, up 7.3%; 1.3433 million to Vietnam, down 7.9%; 985,700 to Taiwan, up 253.4%; 824,200 to the United States, up 6.3%; 684,200 to Russia, down 13.4%; 668,100 to Singapore, down 6.3%; 621,900 to Thailand, down 0.3%; 609,000 to Malaysia, down 2.2%; 452,100 to Australia, up 9.4%; 346,300 to Myanmar, up 3.4%; 328,700 to Indonesia, up 32.3%; 256,800 to the United Kindom, up 9.6%; 235,700 to Germany, down 6.8%; 228,100 to France, up 13.2%; 222,300 to Cambodia , up 0.6%; 220,100 to Italy, up 18.0%; 189,600 to Laos, up 47.9%; 169,800 to the Philippines, up 4.3%; 148,700 to Mongolia, down 0.6%; and 128,800 to the UAE, up 8.7%.
IX. Tourism Education and Training
——By the end of 2009, China had 852 higher tourism education institutions and general higher education institutions with tourism departments/majors, an increase of 42 over the previous year, and they had 498,400 students in total, an increase of 58,300; there were 881 secondary tourism schools with a total of 454,100 students, down 84 and up 49,500 respectively. Together, there were 1,733 institutions that provided higher and secondary tourism education for 952,400 students.
——In 2009, 3.9711 million people working in the tourism industry received on-the-job training, an increase of 588,300, or 17.4%, over the previous year.