China Tourism Statistical Bulletin 2008
China Tourism Statistical Bulletin 2008
In 2008, China’s tourism industry faced unprecedented challenges due to the impacts of the international financial crisis, various incidents, and other adverse factors. Under the severe market conditions, the tourism industry overcame all kinds of difficulties and registered steady performance. In the year, China received 130 million inbound tourists and revenue from international tourism totaled USD40.843 billion, down 1.4% and 2.6% year on year. The number of domestic tourists reached 1.712 billion, bringing in RMB874.93 billion, up 6.3% and 12.6% respectively. The number of Chinese outbound tourists grew 11.9% to 45.8444 million. The tourism industry registered total revenue of RMB1.16 trillion, up 5.8% year on year.
I. Inbound Tourism
——The number of inbound tourists decreased by 1.40% to 130.0274 million. Among them, there were 24.3253 million foreign visitors, down 6.8%; 78.3501 million visitors from Hong Kong, up 0.5%; 22.9663 million from Macau, down 1.0%; and 4.3856 million from Taiwan, down 5.2%.
——The number of inbound overnight tourists dropped 3.1% to 53.0492 million. Among them, there were 19.7041 million foreign visitors, down 7.9%; 25.6686 million visitors from Hong Kong, up 1.1%; 3.879 million from Macau, down 0.8%; and 3.7975 million from Taiwan, down 5.6%.
——Revenue from international tourism totaled USD40.843 billion, down 2.6% year on year.
II. Domestic Tourism
——The number of domestic tourists increased 6.3% to 1.712 billion, of whom 703 million were urban residents and 1.009 billion were rural residents.
——Revenue from domestic tourism rose 12.6% to RMB874.93 billion, of which urban residents spent RMB597.175 billion and rural residents RMB277.755 billion.
——Per capita expenses of domestic tourists were RMB511.0, up 5.9% year on year, of which urban residents spent RMB849.4 per person and rural residents RMB275.3.
——A total of 265 million domestic visits were made during the Spring Festival holiday and National Holiday, bringing in revenue of RMB118.9 billion.
III. Sources of Inbound Tourists
1. Foreign markets
In 2008, the inbound tourism market was most influenced by the financial crisis. All continents saw a decrease in inbound tourists to China. In the year, China received a total of 24.3263 million inbound foreign tourists, down 6.8% year on year.
——Asia remained the largest source of inbound tourists to China. Visitors from Asia decreased 9.4% year on year, but still accounted for 59.9% of the total foreign inbound tourists to China. South Korea was the largest source of inbound tourists to China.
——Other continents also saw a decrease. The number of inbound tourists from Europe, America, Oceania and Africa declined 1.5%, 5.1%, 5.5% and 0.2% respectively.
——The length of stay of foreign overnight visitors remained the same and per capita expenses increased slightly. In 2008, foreign overnight tourists stayed 7.0 days in China on average, the same as last year’s; they spent USD200.43 per person per day, a year-on-year increase of USD4.04, or 2.1%.
The number of inbound tourists from 16 major sources and the growth rates in 2008 are as follows.
2. Hong Kong, Macau and Taiwan
In 2008, the number of inbound tourists from Hong Kong and Macau remained basically stable, while Taiwan saw a comparatively large decrease.
——The number of inbound tourists from Hong Kong was 78.3501 million, up 0.5% year on year. Among them, 25.6686 million tourists, or 32.8%, stayed overnight, up 1.1%; and 52.6815 million visitors, or 67.2%, stayed one day, up 0.2%.
——The number of inbound tourists from Macau decreased 1.0% to 22.9663 million. Among them, 3.879 million tourists, or 16.9%, stayed overnight, down 0.8%; and 19.0874 million, or 83.1%, stayed one day, down 1.0%.
——The number of inbound tourists from Taiwan was 4.3856 million, down 5.2% year on year.
IV. Inbound Tourist Arrivals and Revenue by Provincial Region
——In 2008, China’s provinces, autonomous regions and municipalities directly under the central government received a total of 75.0075 million inbound tourists, a year-on-year increase of 2.59%. 25 of them received more than 500,000 inbound tourists each, including Guangdong, Jiangsu, Zhejiang, Shanghai, Beijing, Fujian, Shandong, Yunnan, Liaoning, Guangxi, Heilongjiang, Inner Mongolia, Anhui, Shaanxi, Tianjin, Hubei, Hunan, Henan, Shanxi, Chongqing, Jiangxi, Hebei, Hainan, Sichuan and Jilin. Guangdong remained No. 1 with 25.6797 million inbound tourists.
——In 2008, China’s provinces, autonomous regions and municipalities directly under the central government received a total of 42.429 million inbound foreign tourists, up 0.8% year on year. 24 of them received more than 400,000 foreign tourists, including Guangdong, Shanghai, Jiangsu, Zhejiang, Beijing, Liaoning, Shandong, Heilongjiang, Yunnan, Inner Mongolia, Guangxi, Tianjin, Fujian, Shaanxi, Hubei, Anhui, Chongqing, Hunan, Henan, Hebei, Shanxi, Hainan, Jilin and Sichuan. Guangdong stayed at top spot with 6.0882 million inbound foreign tourists.
——27 provinces, autonomous regions and municipalities directly under the central government posted revenue from international tourism of more than USD100 million, including Guangdong, Shanghai, Beijing, Jiangsu, Zhejiang, Fujian, Liaoning, Shandong, Yunnan, Tianjin, Heilongjiang, Shaanxi, Hunan, Guangxi, Inner Mongolia, Anhui, Chongqing, Hubei, Henan, Hainan, Shanxi, Hebei, Jiangxi, Jilin, Sichuan, Xinjiang and Guizhou. Guangdong remained in first place with USD9.175 billion. The following table shows the ranking of China’s 31 provinces, autonomous regions and municipalities directly under the central government by revenue from international tourism.
——37 Chinese cities, a decrease of two over the previous year, received more than 200,000 inbound tourists each, including Shenzhen, Guangzhou, Shanghai, Beijing, Zhuhai, Hangzhou, Suzhou, Guilin, Tianjin, Nanjing, Xiamen, Dalian, Chongqing, Huangshan, Qingdao, Ningbo, Kunming, Zhongshan, Fuzhou, Xi’an, Quanzhou, Wuxi, Wuhan, Sanya, Shenyang, Chengdu, Changsha, Yantai, Wenzhou, Luoyang, Harbin, Zhengzhou, Weihai, Nantong, Yanbian, Changchun, and Chengde. 12 cities received more than 100,000 inbound tourists, including Urumqi, Zhangzhou, Taiyuan, Qinhuangdao, Jiujiang, Jinan, Datong, Hefei, Shantou, Nanning, Haikou and Guiyang.
——44 Chinese cities, an increase of three over the previous year, received more than 100,000 inbound foreign tourists each, including Shanghai, Beijing, Guangzhou, Hangzhou, Shenzhen, Suzhou, Tianjin, Dalian, Guilin, Nanjing, Chongqing, Qingdao, Huangshan, Xi’an, Kunming, Zhuhai, Ningbo, Wuhan, Wuxi, Xiamen, Sanya, Shenyang, Fuzhou, Chengdu, Yantai, Weihai, Changsha, Yanbian, Luoyang, Wenzhou, Nantong, Harbin, Changchun, Urumqi, Qinhuangdao, Chengde, Zhengzhou, Taiyuan, Datong, Zhongshan, Hefei, Jinan, Jiujiang and Nanning.
——The number of cities with revenue from international tourism of more than USD100 million increased one to 37, including Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, Tianjin, Suzhou, Zhuhai, Nanjing, Xiamen, Quanzhou, Dalian, Fuzhou, Qingdao, Ningbo, Chongqing, Guilin, Changsha, Xi’an, Wuxi, Shenyang, Nantong, Yantai, Sanya, Wuhan, Zhongshan, Huangshan, Kunming, Harbin, Wenzhou, Chengdu, Weihai, Zhengzhou, Zhangzhou, Luoyang, Changchun and Qinhuangdao. 12 cities posted revenue from international tourism of more than USD50 million, including Taiyuan, Urumqi, Jinan, Hefei, Lianyungang, Yanbian, Shantou, Jiujiang, Guiyang, Datong, Chengde and Hohhot. Shanghai topped the list with USD4.744 billion. The 37 tourist cities are ranked as follows by revenue from international tourism.
VI. Scale and Performance of Star-rated Hotels
In 2008, the overall scale of star-rated hotels in China continued to grow steadily.
——By the end of 2008, there were 14,099 star-rated hotels across China, a year-on-year increase of 516, or 3.8%; they had a total of 1.5914 million guest rooms, an increase of 17,600, or 1.1%, over the previous year; and had 2.9348 million beds, a decrease of 34,700, or 1.2%.
——By the end of 2008, star-rated hotels had fixed assets of RMB435.325 billion, up 1.3% year on year.
——In 2008, star-rated hotels had an average occupancy rate of 58.30%, down 2.66 percentage points compared to the end of the previous year.
——They posted total business revenue of RMB176.201 billion, up 7.0% year on year, and paid business tax of RMB11.833 billion, basically equal to that of last year.
——The 5,686 state-owned star-rated hotels posted business revenue of RMB6.9281 billion and paid business tax of RMB4.206 billion.
——The 561 star-rated hotels with foreign investments and investments from Hong Kong, Macau and Taiwan registered business revenue of RMB25.261 billion and paid business tax of RMB1.616 billion.
——Among the 14,099 star-rated hotels, there were 432 five-star hotels, an increase of 63 year on year; 1,821 four-star hotels, an increase of 226; 5,712 three-star hotels, an increase of 405; 5,616 two-star hotels, a decrease of 102; and 518 one-star hotels, a decrease of 76.
——The scale and business performance of star-rated hotels in 2008 are as follows.
VII. Scale and Performance of Travel Agencies
——By the end of 2008, China had 20,110 travel agencies, an increase of 1,167 year on year. Among them, there were 1,970 international travel agencies and 18,140 domestic travel agencies, an increase of 173 and 994 respectively.
——By the end of 2008, travel agencies in China had total assets of RMB52.186 billion, up 1.0% over the previous year; registered total revenue of RMB166.548 billion, an increase of 1.6%, and paid business tax of RMB1.129 billion, up 2.9%.
——In the year, the international travel agencies helped to attract 13.2469 million inbound tourists who stayed a total of 58.0621 million days in China, down 3.5% and 0.3% year on year; 20.3288 million inbound tourists were received by travel agencies, and they stayed 64.0763 million days in China, down 6.5% and up 0.5% respectively.
——Travel agencies in China organized 85.4107 million domestic overnight visits lasting 254.1399 million days in total, up 1.4% and down 3.7% year on year; and they received 104.4962 million domestic overnight visitors for a total of 229.6628 million days, down 1.7% and 3.3% respectively.
VIII. Outbound Tourism
In 2008, the outbound tourism market continued to grow rapidly. The number of tourist destinations increased, and tourism to Taiwan flourished.
——The number of Chinese outbound tourists reached 45.8444 million, up 11.9% year on year. Among them, 5.7132 million people went abroad on business trips, down 5.3%, and 40.1312 million for private purposes, up 14.9%. The top ten destinations by number of Chinese tourists were Hong Kong, Macau, Japan, Vietnam, South Korea, Russia, the United States, Singapore, Thailand and Malaysia.
——10.9091 million outbound tourists were organized by travel agencies, an increase of 1.0349 million, or 10.5%, year on year, of whom there were 6.0355 million visitors to foreign countries, up 20.2%, and 4.8736 million to Hong Kong and Macau, up 0.5%. The number of tourists to bordering countries decreased 6.3% to 429,300.
——By the end of 2008, 93 countries and regions, in addition to Hong Kong and Macau, had become tourist destinations of Chinese citizens. They are listed as follows in chronological order: Thailand, Singapore, the Philippines, South Korea, Australia, New Zealand, Japan, Vietnam, Cambodia, Myanmar, Brunei, Malta, Indonesia, Turkey, Egypt, Nepal, Germany, India, Maldives, Sri Lanka, South Africa, Croatia, Hungary, Pakistan, Cuba, Greece, France, the Netherlands, Belgium, Luxembourg, Portugal, Spain, Italy, Austria, Finland, Sweden, the Czech Republic, Estonia, Latvia, Lithuania, Poland, Slovenia, Slovakia, Cyprus, Denmark, Iceland, Ireland, Norway, Romania, Switzerland, Liechtenstein, Ethiopia, Zambia, Tanzania, Mauritius, Tunisia, Seychelles, Kenya, Zambia, Jordan, the Commonwealth of the Northern Mariana Islands, Fiji, Vanuatu, the United Kingdom, Chile, Jamaica, Russia, Brazil, Mexico, Peru, Antigua and Barbuda, Barbados, Laos, Mongolia, Tonga, Grenada, Bahamas, Bangladesh, Syria, Andorra, Morocco, Monaco, Bulgaria, Uganda, Oman, Namibia, Argentina, Venezuela, the United States, Taiwan, French Polynesia, and Israel.
——In 2008, 17.557 million mainland tourists went to Hong Kong as their first destination, an increase of 8.8% year on year; 15.5217 million to Macau, up 21.6%; 623,900 to Thailand, down 13.0%; 712,600 to Singapore, up 10.0%; 622,600 to Malaysia, up 8.57%; 162,700 to the Philippines, up 1.7%; 1.3743 million to South Korea, up 4.7%; 413,100 to Australia, up 3.7%; 73,500 to New Zealand, up 7.7%; 1.5565 million to Japan, up 6.8%; 1.459 million to Vietnam, up 58.5%; 220,900 to Cambodia, up 57.2%; 334,800 to Myanmar, up 104.4%; 2,400 to Brunei, down 6.0%; 800 to Malta, up 10.6%; 25,400 to Turkey, up 6.7%; 36,100 to Egypt, up 9.4%; 20,700 to Nepal, down 27.7%; 252,800 to Germany, down 6.9%; 83,800 to India, up 20.0%; 25,100 to Maldives, an increase of 163.7%; 6,900 to Sri Lanka, down 0.9%; 33,600 to South Africa, down 13.5%; 11,500 to Croatia, an increase of 6.7%; 16,500 to Hungary, up 3.2%; 28,200 to Pakistan, up 7.1%; and 4,300 to Cuba, up 12.0%.
IX. Tourism Education and Training
——By the end of 2008, China had 810 higher tourism education institutions and general higher education institutions with tourism departments/majors, an increase of 40 over the previous year, and they had 440,000 students in total, an increase of 42,600; there were 965 secondary tourism schools with a total of 404,600 students, an increase of 94 and 28,200 respectively. Together, there were 1,775 institutions that provided higher and secondary tourism education for 844,600 students.
——In 2008, 3.3828 million people working in the tourism industry received on-the-job training, an increase of 173,400, or 5.4%, over the previous year.