China Tourism Statistical Bulletin 2007
In 2007, China’s tourism industry maintained good momentum of steady growth in domestic tourism, inbound tourism and outbound tourism. The number of inbound tourists reached 131.8733 million and revenue from international tourism totaled USD41.919 billion, up 5.5% and 23.5% year on year. The number of domestic tourists reached 1.61 billion, bringing in RMB777.062 billion, an increase of 15.5% and 24.7% respectively. The number of Chinese outbound tourists surged 18.6% to 40.954 million. The tourism industry registered total revenue of RMB1,095.7 billion, up 22.6% year on year.
I. Inbound Tourism
In 2007, China’s inbound tourism market maintained steady development, with better performance in main indicators.
——The number of inbound tourists reached 131.8733 million, up 5.5% year on year. Among them, there were 26.1097 million foreign visitors, up 17.6%; 77.9489 million visitors from Hong Kong, up 5.5%; 23.1868 million from Macau, down 5.0%; and 4.6279 million from Taiwan, up 4.9%.
——The number of inbound overnight tourists increased 9.6% to 54.7198 million. Among them, there were 21.3989 million foreign tourists, up 18.2% year on year; 29.2997 million visitors from Hong Kong and Macau, up 4.8%; and 4.0212 million from Taiwan, up 4.7%.
——Revenue from international tourism rose 23.5% to USD41.919 billion.
II. Domestic Tourism
In 2007, domestic tourism remained robust, as reflected in the double-digit growth in domestic visitors and revenue.
——The number of domestic tourists reached 1.61 billion, up 15.5% year on year, of whom 612 million were urban residents and 998 million were rural residents.
——Revenue from domestic tourism surged 24.7% to RMB777.062 billion, of which urban residents spent RMB555.039 billion and rural residents RMB222.023 billion.
——Per capita expenses of domestic tourists increased 8.0% to RMB482.6, of which urban residents spent RMB906.93 per person and rural residents RMB222.47.
——A total of 417 million domestic visits were made during the Spring Festival holiday and National Holiday, bringing in RMB181.6 billion.
III. Sources of Inbound Tourists
1. Foreign markets
In 2007, the inbound tourism market achieved comparatively fast growth. The number of tourists from all continents to China increased more than 10% over the previous year. In 2007, China received a total of 26.1097 million inbound foreign tourists, up 17.6% year on year.
——Asia remained the largest source of inbound tourists. The number of tourists from Asia increased 18.2% year on year, accounting for 61.5% of the total, with its market share growing by 0.3 percentage points. South Korea remained the largest source of inbound tourists to China.
——The intercontinental tourism market also maintained strong performance, with a double-digit increase in inbound tourists to China. The number of inbound tourists from Europe, America, Oceania and Africa grew 17.7%, 13.1%, 14.1% and 29.1% respectively.
——The length of stay and per capita expenses of foreign overnight visitors both increased. In 2007, foreign overnight tourists stayed 7.0 days in China on average, 0.1 day longer than last year’s; they spent USD196.39 per person per day, a year-on-year increase of USD21.32, or 12.2%.
The number of inbound tourists from 16 major sources and the growth rates in 2007 are as follows.
2. Hong Kong, Macau and Taiwan
In 2007, Hong Kong and Taiwan registered steady performance, while Macau saw a slight decrease owing to various factors.
——The number of inbound tourists from Hong Kong was 77.9489 million, up 5.5% year on year. Among them, 25.3912 million tourists, or 32.6%, stayed overnight, up 6.2%; and 52.5577 million, or 67.4%, stayed one day, up 5.1%.
——The number of inbound tourists from Macau decreased 5.0% to 23.1868 million. Among them, 3.9085 million tourists, or 16.9%, stayed overnight, down 3.8%; and 19.2783 million, or 83.1%, stayed one day, down 5.3%.
——The number of inbound tourists from Taiwan was 4.6279 million, up 4.9% year on year.
IV. Inbound Tourist Arrivals and Revenue by Provincial Region
——In 2007, China’s provinces, autonomous regions and municipalities directly under the central government received a total of 73.1138 million inbound tourists, a year-on-year increase of 19.1%. 25 of them received more than 500,000 inbound tourists each, including Guangdong, Shanghai, Jiangsu, Zhejiang, Beijing, Fujian, Shandong, Yunnan, Guangxi, Liaoning, Sichuan, Inner Mongolia, Heilongjiang, Hubei, Shaanxi, Hunan, Anhui, Tianjin, Henan, Hebei, Chongqing, Hainan, Shanxi, Jiangxi and Jilin. Guangdong stayed at top spot with 24.6087 million inbound tourists.
——In 2007, China’s provinces, autonomous regions and municipalities directly under the central government received a total of 42.429 million inbound foreign tourists, up 20.8% year on year. 25 of them received more than 400,000 foreign tourists each, including Guangdong, Shanghai, Beijing, Jiangsu, Zhejiang, Shandong, Liaoning, Inner Mongolia, Yunnan, Heilongjiang, Guangxi, Hubei, Sichuan, Fujian, Shaanxi, Tianjin, Hunan, Anhui, Hebei, Chongqing, Hainan, Henan, Shanxi, Jilin and Xinjiang. Guangdong held first place with 6.2851 million inbound foreign tourists.
——28 provinces, autonomous regions and municipalities directly under the central government posted revenue from international tourism of more than USD100 million, including Guangdong, Shanghai, Beijing, Jiangsu, Zhejiang, Fujian, Shandong, Liaoning, Yunnan, Tianjin, Heilongjiang, Hunan, Shaanxi, Guangxi, Inner Mongolia, Sichuan, Hubei, Chongqing, Anhui, Henan, Hebei, Hainan, Shanxi, Jiangxi, Jilin, Xinjiang, Tibet and Guizhou. Guangdong remained in first place with USD8.706 billion. The following table shows the ranking of China’s 31 provinces, autonomous regions and municipalities directly under the central government by revenue from international tourism.
V. Inbound Tourist Arrivals and Revenue of Main Cities
——37 Chinese cities, three more than last year’s, received more than 200,000 inbound tourists each, including Shenzhen, Guangzhou, Shanghai, Beijing, Zhuhai, Hangzhou, Suzhou, Guilin, Nanjing, Qingdao, Tianjin, Xi’an, Xiamen, Dalian, Chongqing, Chengdu, Kunming, Wuxi, Ningbo, Huangshan, Zhongshan, Quanzhou, Fuzhou, Wuhan, Sanya, Changsha, Shenyang, Yantai, Wenzhou, Harbin, Weihai, Luoyang, Zhengzhou, Yanbian, Chengde, Urumqi, Nantong, Qinhuangdao, and Changchun. 12 cities received more than 100,000 inbound tourists, including Zhangzhou, Jinan, Lhasa, Jiujiang, Shantou, Taiyuan, Haikou, Nanning, Datong, Guiyang, Hefei, and Shijiazhuang.
——41 Chinese cities, an increase of two over the previous year, received more than 100,000 inbound foreign tourists. They were: Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, Suzhou, Tianjin, Qingdao, Xi’an, Guilin, Nanjing, Dalian, Chongqing, Chengdu, Zhuhai, Kunming, Huangshan, Xiamen, Sanya, Wuhan, Ningbo, Wuxi, Shenyang, Changsha, Fuzhou, Weihai, Yantai, Yanbian, Wenzhou, Luoyang, Urumqi, Qinhuangdao, Chengde, Harbin, Nantong, Changchun, Zhengzhou, Lhasa, Zhongshan, Taiyuan, and Nanning.
——The number of cities with revenue from international tourism of more than USD100 million increased three to 36, including Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, Tianjin, Zhuhai, Suzhou, Nanjing, Tianjin, Xiamen, Qingdao, Fuzhou, Dalian, Xi’an, Quanzhou, Ningbo, Chongqing, Wuxi, Guilin, Changsha, Shenyang, Chengdu, Nantong, Sanya, Yantai, Wuhan, Zhangzhou, Zhongshan, Kunming, Huangshan, Harbin, Wenzhou, Qinhuangdao, Weihai, Zhengzhou, and Urumqi. 11 cities posted revenue from international tourism of more than USD50 million, including Luoyang, Changchun, Lianyungang, Jinan, Chengde, Taiyuan, Hefei, Yanbian, Shantou, Lhasa, and Jiujiang. Shanghai took top spot with USD4.673 billion. The 36 tourist cities are ranked as follows by revenue from international tourism.
VI. Scale and Performance of Star-rated Hotels
In 2007, the overall scale of star-rated hotels in China continued to grow steadily, and their economic efficiency further improved.
——By the end of 2007, there were 13,583 star-rated hotels across China, a year-on-year increase of 832, or 6.5%. They had a total of 1.5738 million guest rooms, an increase of 113,900, or 7.8%, over the previous year; and had 2.9694 million beds, an increase of 184,000, or 6.6%.
——By the end of 2007, star-rated hotels had fixed assets of RMB429.857 billion, up 8.6% year on year.
——In 2007, star-rated hotels had an average occupancy rate of 60.96%, down 0.07 percentage points compared to the previous year.
——They posted total business revenue of RMB164.703 billion, up 11.1% year on year; paid business tax of RMB11.834 billion, up 9.4%; and saw per capita labor productivity increase 5.2% to RMB98,700.
——The 5,806 state-owned star-rated hotels posted business revenue of RMB61.992 billion, paid business tax of RMB4.114 billion, and had per capita labor productivity of RMB90,100.
——The 592 star-rated hotels with foreign investments and investments from Hong Kong, Macau and Taiwan registered business revenue of RMB28.482 billion, paid business tax of RMB1.962 billion, and had per capita labor productivity of RMB165,000.
——Among the 13,583 star-rated hotels, there were 369 five-star hotels, an increase of 67 year on year; 1,595 four-star hotels, an increase of 226; 5,307 three-star hotels, an increase of 528; 5,718 two-star hotels, an increase of 20; and 594 one-star hotels, a decrease of 9.
——The scale and business performance of star-rated hotels in 2007 are as follows.
VII. Scale and Performance of Travel Agencies
——By the end of 2007, China had 18,943 travel agencies, an increase of 986 year on year. Among them, there were 1,797 international travel agencies and 17,146 domestic travel agencies, an increase of 143 and 843 respectively.
——By the end of 2007, travel agencies in China had total assets of RMB51.7 billion, up 6.6% over the previous year; registered total revenue of RMB163.93 billion, an increase of 16.2%, and paid business tax and surcharges of RMB1.097 billion, up 10.8%.
——In the year, the international travel agencies helped to attract 13.7304 million inbound tourists who stayed a total of 58.2187 million days in China, up 24.0% and 22.1% year on year; 21.7514 million inbound tourists were received by travel agencies, and they stayed 63.787 million days in China, up 17.3% and up 20.9% respectively.
——Travel agencies in China organized 84.2448 million domestic overnight visits lasting 263.9176 million days in total, up 11.1% and 15.1% year on year; and they received 106.3169 million domestic overnight visitors for a total of 237.4245 million days, up 10.5% and 11.2% respectively.
VIII. Outbound Tourism
In 2007, the outbound tourism market continued to grow rapidly, and the number of tourist destinations also increased.
——The number of outbound tourists reached 40.954 million, up 18.6% year on year. Among them, 6.03 million people went abroad on business trips, up 5.3%, and 34.924 million for private purposes, up 21.3%. The top ten destinations by number of Chinese tourists were Hong Kong, Macau, Japan, South Korea, Vietnam, Russia, Thailand, the United States, Singapore, and Malaysia.
——9.8742 million outbound tourists were organized by travel agencies, an increase of 1.444 million, or 17.1%, year on year, of whom there were 5.0227 million visitors to foreign countries, up 22.9%, and 4.8515 million to Hong Kong and Macau, up 11.7%. The number of tourists to bordering countries surged 39.4% to 458,100.
——By the end of 2007, 89 countries and regions, in addition to Hong Kong and Macau, had become tourist destinations of Chinese citizens. They are listed as follows in chronological order: Thailand, Singapore, the Philippines, South Korea, Australia, New Zealand, Japan, Vietnam, Cambodia, Myanmar, Brunei, Malta, Indonesia, Turkey, Egypt, Nepal, Germany, India, Maldives, Sri Lanka, South Africa, Croatia, Hungary, Pakistan, Cuba, Greece, France, the Netherlands, Belgium, Luxembourg, Portugal, Spain, Italy, Austria, Finland, Sweden, the Czech Republic, Estonia, Latvia, Lithuania, Poland, Slovenia, Slovakia, Cyprus, Denmark, Iceland, Ireland, Norway, Romania, Switzerland, Liechtenstein, Ethiopia, Zambia, Tanzania, Mauritius, Tunisia, Seychelles, Kenya, Zambia, Jordan, the Commonwealth of the Northern Mariana Islands, Fiji, Vanuatu, the United Kingdom, Chile, Jamaica, Russia, Brazil, Mexico, Peru, Antigua and Barbuda, Barbados, Laos, Mongolia, Tonga, Grenada, Bahamas, Bangladesh, Syria, Andorra, Morocco, Monaco, Bulgaria, Uganda, Oman, Namibia, Argentina, and Venezuela.
——In 2007, 16.1369 million mainland tourists went to Hong Kong as their first destination, an increase of 12.6% year on year; 12.7702 million to Macau, up 29.1%; 716,900 tourists to Thailand, down 6.5%; 647,600 to Singapore, up 16.2%; 573,500 to Malaysia, up 31.8%; 160,000 to the Philippines, up 15.7%; 1.3125 million to South Korea, up 19.5%; 398,400 to Australia, up 15.5%; 68,300 to New Zealand, up 16.6%; 1.4581 million to Japan, up 13.9%; 920,300 to Vietnam, up 81.7%; 140,500 to Cambodia, up 70.7%; 163,800 to Myanmar, up 61.2%; 2,600 to Brunei, down 7.1%; 800 to Malta, up 19.3%; 23,900 to Turkey, up 38.7%; 33,000 to Egypt, up 52.0%; 28,600 to Nepal, down 81.9%; 271,600 to Germany, up 5.4%; 69,800 to India, up 48.2%; 9,500 to Maldives, an increase of 47.3%; 6,900 to Sri Lanka, down 4.7%; 38,800 to South Africa, up 22.6%; 1,000 to Croatia, an increase of 24.2%; 16,000 to Hungary, down 10.9%; 26,400 to Pakistan, down 10.7%; and 3,900 to Cuba, up 18.6%.
IX. Tourism Education and Training
——By the end of 2007, China had 770 higher tourism education institutions and general higher education institutions with tourism departments/majors, two more than that of the previous year, and they had 397,400 students in total, an increase of 23,700; there were 871 secondary tourism schools with a total of 376,400 students, a decrease of 70 and an increase of 2,700 respectively. Together, there were 1,641 institutions that provided higher and secondary tourism education for 773,800 million students.
——In 2007, 3.2094 million people working in the tourism industry received on-the-job training, an increase of 344,200, or 12.0%, over the previous year.