Chinese Tourism Shines in the Venue of Nobel Prize Award Ceremony
On the evening of June 28, local time, the “Beautiful China – Tea Road” promotional event was staged at the time-honored venue of Nobel Prize Award Ceremony in Stockholm, Sweden. It gathered an audience of more than 200, including head of the Chinese tourism delegation Zhang Xilong, Chinese Ambassador Chen Yumin, First Vice President of Stockholm Ms. Björk, and Thomas Andersson, CEO of Stockholm Visitors Board. Fruitful exchange was made between Chinese delegates from 17 Chinese provinces, autonomous regions and municipalities directly under the central government including Inner Mongolia, Guangxi, Shanxi, Hubei, Yunnan, Shaanxi, Ningxia, Shanghai, Fujian, Henan and Anhui, and Swedish industry associations, travel agencies, and airline companies.
According to Zhang Xilong, Sweden was the first western country to establish diplomatic relations with the P.R. China. Three days ago, Chinese president Xi Jinping and Swedish Prime Minister Stefan Loefven agreed to deepen cooperation in tourism and other sectors. Thanks to strong government support, the two-way visits between China and Sweden have grown steadily and will continue to grow in the future. The Belt and Road Initiative, proposed by China in 2013, has received active response from Sweden. “The Tea Road is a historical extension of the ancient Silk Road. Tonight we are here to present you a China beyond your imagination by focusing on tourist attractions along the Tea Road.”
Ms. Björk welcomed the Chinese delegation and said, “Sweden and China enjoy sound relations. Our cooperation has been in full swing in diplomatic, economic, cultural and education sectors. Tourism is the highlight of our current cooperation and has much potential to be tapped. We are very glad to see that Swedish and Chinese appreciate each other’s culture and look forward to the prospects of our tourism cooperation.”
Mr. Andersson remarked, “Sweden and China are each other’s major destination market. Tourism professionals in both countries would like to highlight consensus, strengthen cooperation, learn from each other and harvest mutual benefits. This marketing campaign featuring the Tea Road has presented us a historical and modern China as a tourist destination.”
At the event site, a marketing specialist hired by China National Tourist Office in London gave a professional and humorous presentation on China’s tourist attractions along the Tea Road by illustrating a magic journey of an oriental leaf, increasing local tourism professionals’ understanding about tourism in China. Then a short video shot on streets of Stockholm by the London Office was screened to present a China beyond your imagination. The London Office then appointed Swedish singer Sofia Björk as the Ambassador of Chinese Tourism and conferred the honorary trophy to her. The audience was touched and amazed by Sofia’s performance of the English version of the Chinese pop song “The First Snow in Year 2002” and the folk performance staged by artists from Inner Mongolia. The climax came with the generous distribution of gifts by exhibitors.
Before the promotional event, business talks were held. Participating Swedish business insiders agreed that travel in China had become a new favorite of Swedish consumers and China meant opportunities and strategic choice for them. Anna from Aurora Travel Agency said her company would soon include amazing Chinese tourism products in their brochures; Andries, a manager of Travel in China, said it had been a rewarding night: “I’ve made some Chinese friends and got a lot of precious materials for enriching our Chinese tourism products and routes.”