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Sofia Källgren Appointed as Ambassador of Chinese Tourism in Sweden

2017-07-03 CNTAIC Font Size:[ L M S ]

On the evening of June 28, local time, famous Swedish singer Ms. Sofia Källgren was officially appointed by China National Tourist Office in London, an overseas organ of CNTA in charge of tourism-related affairs in North Europe, as the Ambassador of Chinese Tourism. Ms. Källgren  will promote China's tourist attractions to Swedish people and promote bilateral tourism exchange.

In a prior interview with Dagens Nyheter – the most-read newspaper in Sweden and Sveriges Television (SVT), Källgren  said, “It’s a great honor for me. China is an exciting country I know through music, first through the Chinese folk songs I performed. They also give me a nickname – Blond Fox.”

According to Kuang Lin, director of the London Office, “Sofia is a highly reputed artist in Europe and China for her music. It's her passion for oriental culture and Chinese people that makes her the best Ambassador of China-Sweden Friendship.”

It’s learnt that ambassador appointment is a new way CNTA adopts to build up a fresh image of China as an international destination, explore the Swedish outbound tourism market, lure more Swedish tourists to China and enhance bilateral people-to-people exchange and bond. In future tourism marketing events, CNTA will highlight and actively utilize the channel value of these ambassadors, work closely with them, design and put up posters featuring them, launch package PR activities, update their information on Wikipedia, ask them to perform songs about Chinese tourist attractions, and promote Chinese tourism in all sorts of exhibitions and roadshows.

Sofia Källgren is a pop singer enjoying high reputation in Sweden and across Europe. She started to perform on stage when she was 12 years old and has won multiple world-class music/album awards, known as “Silver Fox of Sweden”. She’s the first western singer to record albums in mainland China and also the first to produce an English album of classical Chinese songs. She has visited China for more than 30 times and released two English albums with strong Chinese flavor. She debuted in mainland China in 1999, and has since then performed in Hangzhou, Wuhan, Qingdao, Guangzhou, Huangshan and at the Great Hall of the People in Beijing. She is familiar with China, loves China and shows strong interest in Chinese culture. She is the ambassador of peace and bridge of people-to-people bond between China and Sweden. She has performed many Chinese songs, including pop songs and folk songs, which have been warmly received by Chinese audience and are gaining popularity among fans in Sweden and across the globe.