CNTA Declared that the Year 2018 Would Be “Beautiful China-Year of Region-based Tourism”
Recently, the General Office of CNTA issued a notice, identifying the year 2018 as “Beautiful China-Year of Region-based Tourism”. The slogans are “New Era, New Tourism, New Achievements”; “Region-based Tourism, Brand New Pursuit”.
Since 2013, all regions in China has launched tourism diplomacy and publicity events under the general theme of “Beautiful China” and the annual topics like “Year of Belt and Road Tourism”, etc. These events have achieved important results. To implement the principles of the 19th National Congress of the CPC, develop a “Beautiful China”, promote the balanced, full and sustainable development of tourism market and fulfill the tourists’ pursuit of happy life, the CNTA set “Year of Region-based Tourism” as this year’s topic.
In the notice, the CNTA required all localities to complete the following four tasks under the topic of “Beautiful China-2018 Year of Region-based Tourism”. First, raise the awareness and design good activities. Localities need to design good activities for all types of tourism markets, enhance brand development and value real results, in order to promote the balanced, full and sustainable development of tourism market. Second, enrich tourism products and routes according to market demand. Localities need to provide featured tourism products and improve tourism service quality on the basis of local resources and customer market structure, in order to meet the diverse demand of domestic and overseas tourists. Third, raise the publicity effect by integrating different resources. Localities need to continue to motivate and coordinate all types of publicity platforms, including professional institutions and media, and take full use of publicity alliance, in order to improve the effect of publicity. Fourth, develop inbound tourism with several priorities. Localities need to summarize their experience in tourism publicity and take advantage of “Beautiful China” image to improve the international influence and attraction of Chinese tourism destinations.