Beautiful China: Ice and Snow Tours Promotion Held in Phnom Penh
On the evening of February 5, 2018, the “Beautiful China: Ice and Snow Tours Promotion” was held in Phnom Penh, Cambodia. Initiated by China National Tourism Administration (CNTA), the activity via China Ice-Snow Tourism Promotion Alliance organized the competent departments and enterprises of tourism from Tianjin, Inner Mongolia, Liaoning, Jilin, Heilongjiang, Henan and Hunan to promote tours to Beautiful China among the Cambodian people engaging in the tourism industry, with the focus laid on promoting the ice and snow tourism resources and products. Over 100 people attended the activity, including Thong Khon, Tourism Minister of the Kingdom of Cambodia, So Mara, Secretary of State for Tourism of Cambodia, Zuo Wenxing, Political Counselor at the Chinese Embassy in Phnom Penh, and Carrol Sahaidak-Beaver, Secretary-General of Cambodia Tourism Federation along with representatives of the tourism community and news media of Cambodia.
Zhang Xinhong, head of the Chinese tourism delegation, noted in her speech that China and Cambodia have been steadily advancing their comprehensive strategic partnership and keep injecting new momentum into the tourism communication and cooperation. As an important component of the cultural communication and cooperation, tourism keeps enriching and expanding the connotations of China-Cambodia comprehensive strategic partnership. Over recent years, China embraces a sound growth momentum of tourism, and particularly the ice and snow tourism is enjoying rapid development. She expressed the wish that the activity will function as a platform for pragmatic tourism cooperation between the two countries, and indicated that China is willing to cooperate with Cambodia to increase the depth and width of the tourism cooperation and push the two-way exchanges to reach a new high.
H. E. Thong Khon pointed out in his speech that in recent years Cambodia saw the tourism industry enjoy rapid development, generating a revenue equivalent to 13% of the GDP, but it also faces such problems as inadequate infrastructure, lack in diversity of the products and shortage of professionals. China is the largest source of tourists to Cambodia which attaches great importance to the Chinese market. In view of the needs of Chinese tourists, Cambodia has put forward the China Market Strategy and released the white paper “China Ready”, to get prepared to receive two million tourists from China in 2020 and attract even more investors and tourists in the future. Under the cooperation framework of the Belt and Road Initiative, Cambodia will promote China-Cambodia in-depth tourism cooperation, and hopes to cooperate with China in such aspects as tourism planning, personnel training and sustainable development of tourism.
Zuo Wenxing indicated tourism is one of the most effective means to explore and learn more about a country and one of the best ways to boost people-to-people connectivity. This year marks the 60th anniversary of the establishment of the diplomatic ties between China and Cambodia, which means golden opportunities for tourism cooperation and cultural communication between the two countries. He expressed the wish that China-Cambodia tourism communication and cooperation will reach a new high.
Prior to the promotion, the members of the Chinese tourism delegation held talks with those engaging in the tourism industry from Cambodia. At the promotion, the ice and snow tourism promotional film and Cambodian thematic promotion presented a thrilling ice-clad world and a big array of ice and snow tourism programs. The fascinating performance of Shaolin Kung Fu pushed the promotion to the climax.
The promotion is one of the major activities launched by CNTA to expand the Southeastern Asian tourism market. After the promotion, the Chinese tourism delegation will go to attend the Thai International Travel Fair.(CNTA Department of Tourism Promotion and International Liaison)